Category: AdTech

Advertising Technology

Clearbanc raises $70M to give startups ad money for a rev share

While riskier hard-tech startups that will take years to get to market will still need venture, a new crop of direct-to-consumer products and other fast-monetizing startups that are already humming can avoid diluting their team and investors by using Clearbanc.. Source: https://techcrunch.com/2018/11/12/clearbanc/

Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear

Roku hopes its measurement program can convince top advertisers to move more budget from linear into OTT. Scott Rosenberg, Roku’s GM of platform, claimed that every Roku ad can be tied to a mid- or bottom-funnel KPI. Roku showed Carnival Cruise Line a direct correlation between its Roku ads and website visits, Rosenberg said, and it proved to Jack in the Box that Roku advertising generated 160,000 incremental vi Source: https://adexchanger.com/tv-2/roku-advertising-skyrockets-as-it-uses-measurement-to-lure-budget-from-linear/

Amazon’s DSP jumps ahead of Google’s as most-used by advertisers, study says

Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: https://www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/

Facebook adds pixel to Groups so marketers can track engaged audiences

For large groups on Facebook, the pixel could help with everything from organizing events or targeting messaging by location or demographics, said Troy Osinoff, cofounder of JUICE. Sharma likened Facebook Groups and the addition of pixel to a new form of email marketing. Source: https://digiday.com/marketing/facebook-adds-pixel-groups-marketers-can-track-engaged-audiences/