Category: AdTech

Advertising Technology

Twitter’s adtech focus helps reverse its fortunes as it posts first ever profitable quarter

Twitter is flying high after reporting the first ever profitable quarter in the company’s 12-year history, with its leaders crediting investments in adtech, video, improved user features and better sales execution for the boost. Source: https://www.thedrum.com/news/2018/02/08/twitter-s-adtech-focus-helps-reverse-its-fortunes-it-posts-first-ever-profitable

AT&T Restarts Ad Business With New Company: Xandr

Santa Barbara, Calif. – With one year under former Group M executive Brian Lesser, AT&T has relaunched its AT&T advertising and analytics company with a new name: Xandr. Source: https://www.mediapost.com/publications/article/325584/att-restarts-ad-business-with-new-company-xandr.html

The case for multi-touch attribution

In the white paper, The Business Case for Digital Attribution, Latham describes how traditional – and still widely used – attribution models tend to overstate the effectiveness of ads that consumers see just before they make a purchase. Source: https://www.warc.com/newsandopinion/news/the_case_for_multitouch_attribution/41077

COPPA in the Smart Home: Who Protects Our Children’s Data?

The law states that companies must disclose data breaches within 72 hours, allow users access to the data that has been collected on them, and expand the definition of personal data to include browsing history, among other things – the law is enforced with an aggressive fine. Source: http://nymag.com/selectall/2018/08/coppa-smart-home-iot-who-protects-childrens-data.html