Category: AdTech

Advertising Technology

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

Integral Ad Science released a media quality report for the first half of the year this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Source: https://martechtoday.com/ias-media-quality-report-paints-a-slightly-more-optimistic-picture-for-programmatic-ad-buyers-225393

Mirriad Releases Study Pointing to Concerns Over Ad Fatigue and Revenue Loss in TV Advertising

PRNewswire-PRWeb/ – Video technology company Mirriad today released new research from a survey that polled over 200 executives across entertainment and digital media about growing trend of ad reduction trend the TV advertising industry. Source: https://markets.businessinsider.com/news/stocks/mirriad-releases-study-pointing-to-concerns-over-ad-fatigue-and-revenue-loss-in-tv-advertising-1027566909