Category: AdTech

Advertising Technology

MRC Updates Ad Verification Guidelines

The updates in the supplement modernize the IAB Guidelines for the Conduct of Ad Verification, first released by MRC and IAB in 2012. Source: https://www.mediapost.com/publications/article/321967/mrc-updates-ad-verification-guidelines.html

Facebook gets thumbs-up from first part of ad audit

The industry group that monitors advertising on television and the internet has given Facebook a passing grade in the first of three audits. Source: http://adage.com/article/digital/facebook-thumbs-audit-ad-business/313006/

Google will support non-targeting ads for GDPR compliance

Dive Brief: Google has announced a solution that will support publishers that want to show only ads that are not personalized for consumers who opt out of data collection for targeting, as part of its plan to help publishers comply with the General Data Protection Regulation that goes into effect in Europe on May 25, according to an Ad Exchanger report. Source: https://www.marketingdive.com/news/google-will-support-non-targeting-ads-for-gdpr-compliance/519912/