Category: AdTech

Advertising Technology

Google, Facebook, and Twitter Release Data on Political Ads

The very top spenders during the study period on Facebook were Facebook itself and its own Instagram – Facebook to publicize its responses to Russian election hacking and Instagram to spread a get-out-the-vote message. Source:

Retailers Set Sights on Facebook, Google Ad Revenue

While retailers have a long way to go before they come close to Google and Facebook digital advertising prowess, their instant access to data on what is selling puts stores in a strong position, said Joe Zawadzki, chief executive of MediaMath, which helps brands manage ad campaigns. Source: