Category: AdTech

Advertising Technology

Google, Facebook, and Twitter Release Data on Political Ads

The very top spenders during the study period on Facebook were Facebook itself and its own Instagram – Facebook to publicize its responses to Russian election hacking and Instagram to spread a get-out-the-vote message. Source: https://markets.businessinsider.com/news/stocks/google-facebook-and-twitter-release-data-on-political-ads-more-or-less-1027614781

Retailers Set Sights on Facebook, Google Ad Revenue

While retailers have a long way to go before they come close to Google and Facebook digital advertising prowess, their instant access to data on what is selling puts stores in a strong position, said Joe Zawadzki, chief executive of MediaMath, which helps brands manage ad campaigns. Source: https://money.usnews.com/investing/news/articles/2018-07-26/retailers-set-sights-on-facebook-google-ad-revenue