Category: AdTech

Advertising Technology

‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch

Amazon is targeting traditional TV advertisers for its connected TV platform, Fire TV. A couple months after Amazon began requiring that Fire TV apps let Amazon sell 30 percent of their apps’ video inventory, Amazon is in the process of staffing up a dedicated video ad sales team to sell that inventory and compete with Roku for advertisers’ connected TV ad budgets. Source: