Tagged: ad-tech

Big ad agencies are shoving ad-tech companies under the bus

The ad agency holding company Dentsu Aegis Network, through its digital subsidiary Accordant Media, is looking to buy more ads directly from web publishers, cutting out several layers of ad-tech companies that have traditionally acted as a go-between in digital ad deals. Source: http://www.businessinsider.com/big-ad-agencies-are-shoving-ad-tech-companies-under-the-bus-2018-3