Tagged: addressable

Perception vs. Reality: What’s possible with addressable TV today

There are 120 million TV homes in the U.S., according to Nielsen, and by our count, more than 65 million of those households have the technology to receive an addressable ad. The largest addressable multichannel video programming distributor delivers only 16 percent coverage against U.S. TV households. Source: https://adage.com/article/media/perception-reality-addressable-tv-today/315351/

Why marketers should demand standardized addressable reporting

From an addressable advertising standpoint, standardized reporting helps marketers understand what CPM they should pay to maximize ROI, which networks perform best and at what point the campaign frequency reaches diminishing return. Source: http://adage.com/article/cadent/marketers-demand-standardized-addressable-reporting/314758/

When It Comes To Addressable TV, AT&T Has The Scale And Verizon Has The Speed

While Oath pitches its 4.6 million addressable TV households and its dominance in major metropolitan markets along the Eastern seaboard, AT&T has truly massive scale, with 15.5 million addressable TV households. Source: https://adexchanger.com/tv-2/when-it-comes-to-addressable-tv-att-has-the-scale-and-verizon-has-the-speed/