Tagged: Ads.txt

IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt Updates

The Interactive Advertising Bureau’s IAB Tech Lab is rolling out a paid aggregation service that will offer daily updates on information posted by publishers that implement the anti-fraud tool ads. Source: https://www.mediapost.com/publications/article/319008/iab-tech-lab-rolls-out-paid-tool-offering-daily-ad.html

The Limits Of Ads.txt As A Fraud-Fighting Tool

Even if Ads.txt files are in place, invalid traffic can still be monetized on sites that are not associated with domain spoofing and have the Ads.txt file implemented. Source: https://www.mediapost.com/publications/article/316312/the-limits-of-adstxt-as-a-fraud-fighting-tool.html

eBay Rolls Out Program to Combat Ad Fraud

eBay Advertising announced a new program to help it combat ad fraud called Ads.txt, which stands for Authorized Digital Sellers. eBay uses Ads.txt to publicly declare the companies it authorizes to sell its digital inventory. eBay Advertising is a division of eBay offering a suite of marketing solutions for brands and sellers. Source: https://www.ecommercebytes.com/2018/01/27/ebay-rolls-program-combat-ad-fraud/