Tagged: adult

Everyone Uses the Internet, Right? Wrong.

Virtually all adults with a household income of at least $50k use the internet, as do the vast majority of those with a household income of $30-50k. The number of non-internet users balloons among the lowest-income respondents, however: about one-fifth of those with household income under $30k aren’t on the internet. Source: https://www.marketingcharts.com/digital-82698

Social Networking Platforms’ User Demographics Update 2018

For empirical data on how the adult audiences of these platforms actually is distributed by demographic group, see MarketingCharts’ recently-released US Media Audience Demographics report. Source: https://www.marketingcharts.com/digital/social-media-82642