Tagged: advanced

Advanced TV: The final piece of the programmatic puzzle

Programmatic buying through Advanced TV is the final piece of the digital advertising puzzle, providing consumers and advertisers a holistic experience that is truly greater than the sum of its parts. Source: https://martechtoday.com/advanced-tv-the-final-piece-of-the-programmatic-puzzle-218006

IAB Rolls Out Primer On Advanced TV Targeting

The Interactive Advertising Bureau on Tuesday released a primer about the state of advanced TV and OTT targeting. Source: https://www.mediapost.com/publications/article/314831/iab-rolls-out-primer-on-advanced-tv-targeting.html