Tagged: advertiser

Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear

Roku hopes its measurement program can convince top advertisers to move more budget from linear into OTT. Scott Rosenberg, Roku’s GM of platform, claimed that every Roku ad can be tied to a mid- or bottom-funnel KPI. Roku showed Carnival Cruise Line a direct correlation between its Roku ads and website visits, Rosenberg said, and it proved to Jack in the Box that Roku advertising generated 160,000 incremental vi Source: https://adexchanger.com/tv-2/roku-advertising-skyrockets-as-it-uses-measurement-to-lure-budget-from-linear/

Amazon’s DSP jumps ahead of Google’s as most-used by advertisers, study says

Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: https://www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/

AT&T Restarts Ad Business With New Company: Xandr

Santa Barbara, Calif. – With one year under former Group M executive Brian Lesser, AT&T has relaunched its AT&T advertising and analytics company with a new name: Xandr. Source: https://www.mediapost.com/publications/article/325584/att-restarts-ad-business-with-new-company-xandr.html