Tagged: advertisers

A startup claims to have cracked the code by using advertisers’ own data

Here’s how it works: Advertisers can log in to VideoAmp’s platform to view all of their spend and slice it up to see how specific channels performed using both third-party data collected from digital media and first-party data, like email lists or data that tracks how many people convert from shopping online. Source: https://markets.businessinsider.com/news/stocks/videoamp-wants-to-solve-tv-ad-measurement-2018-10-1027674907

Advertisers Blast Apple’s New Privacy Settings

Advertisers are unhappy with Apple over changes the company is implementing with the upcoming version of its Safari browser, which is due out in September. Source: https://www.tvweek.com/tvbizwire/2018/07/advertisers-blast-apples-new-privacy-settings/

Ad-ID At 15: Approaching Critical Mass

Amid one of the most contentious periods in the history of the ad industry’s two leading trade associations – the Association of National Advertisers and the American Association of Advertising Agencies – a unique joint venture of theirs has quietly become a bright spot of Madison Avenue. Source: https://www.mediapost.com/publications/article/322860/ad-id-at-15-approaching-critical-mass.html