Tagged: agencies

Most programmatic advertisers would pay more for better measurement

An impressive 90% of marketers would be willing to lay down ‘slightly or ‘significantly’ more investment in programmatic advertising if they could be guaranteed better measurement statistics, according to a new study conducted by Infectious Media. Source: http://www.thedrum.com/news/2018/03/28/most-programmatic-advertisers-would-pay-more-better-measurement