Tagged: agency

Are Agency Trading Desks Better Than In-House Operations?

This has left the advertising industry with some critical unanswered questions about the long-term value of trading desks as advertisers are demanding improved control and transparency while agency trading desks struggle to innovate and differentiate their offerings from other agencies. Source: https://www.mediapost.com/publications/article/325941/are-agency-trading-desks-better-than-in-house-oper.html

Media-buying probe is a cloud over the industry

In a statement to Ad Age, Havas Media Group U.S. said it couldn’t comment on an ongoing investigation within the industry. Source: https://adage.com/article/agency-news/media-buying-probe-a-cloud-hang-industry/315103/

Why media agencies are on their death bed

Media agencies must ramp up their offerings beyond buying power and traditional media planning and buying services. Source: https://www.businessinsider.com/why-media-agencies-are-on-their-death-bed-2018-9

Where Has The Trust Gone?

They come from advertisers who remind agencies there can be no trust until they reform and agencies that remind brands that trust is a two-way street. Source: https://www.mediapost.com/publications/article/325197/agencies-and-advertisers-where-has-the-trust-go.html

These are the 5 forces that are rapidly killing advertising agencies

This has weakened the role of agencies as well as the agency-of-record relationship, as brands begin to rely on other partners for services typically provided by agencies in the past in a bid toward greater efficiency. Source: https://www.businessinsider.com/these-are-the-5-forces-that-are-rapidly-killing-advertising-agencies-2018-8