Tagged: Analytics

Five Marketing Analytics Trends for 2018

According to a Dun & Bradstreet/Forbes study , senior business executives view the use of data analytics as a competitive differentiator, but over a third of those surveyed still have budget, technology and skills gap issues to deal with. What about you? What data and analytics trends are you seeing heading into 2018? He’s also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, which was released in May 2013. Source: http://www.nasdaq.com/article/five-marketing-analytics-trends-for-2018-cm894525

PR Measurement Is More Than Just a Report Card

We recently talked with Schum-who will share more about metrics at the Measurement Boot Camp, Nov. 9 in NYC-about how PR pros can translate complicated data into simple terms that prove their effectiveness. PR News: Do you think communicators should leave measurement to a third party? Or can any PR pro effectively measure their campaigns? PR News: How do you translate an analytics report into simple terms for a client? Source: http://www.prnewsonline.com/pr-measurement-is-more-than-just-a-report-card/