Tagged: attribution

The case for multi-touch attribution

In the white paper, The Business Case for Digital Attribution, Latham describes how traditional – and still widely used – attribution models tend to overstate the effectiveness of ads that consumers see just before they make a purchase. Source: https://www.warc.com/newsandopinion/news/the_case_for_multitouch_attribution/41077

Embrace multi-touch attribution tracking models for marketing campaigns

Multiple touch attribution is new, and there are subtle differences between each type of attribution model that qualifies as MTA. Apart from creating insightful data, it reduces the inaccuracy of ROI measurement and data management in the current linear single-touch models. Source: https://www.socpub.com/articles/embrace-multi-touch-attribution-tracking-models-marketing-campaigns-16121

Placed Reveals How TV Can Affect In-Store Visits

Placed, Inc., an industry standard in attributing ad exposures to store visits, introduced TV measurement as a part of Placed Attribution. Source: https://www.qsrmagazine.com/news/placed-reveals-how-tv-can-affect-store-visits

Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks

Location attribution and measurement platform Placed is continuing its work to connect store visits beyond mobile ads to TV in a partnership with audience analytics providers Inscape and Kantar. Source: http://www.geomarketing.com/placed-expands-store-visit-attribution-to-tv-offers-free-preview-to-across-hundreds-of-brands-networks

Google Hasn’t Killed Attribution Modeling

Attribution modeling requires data on every user exposure to ads before a conversion occurs. Source: https://adexchanger.com/data-driven-thinking/google-hasnt-killed-attribution-modeling-it-never-really-worked-to-begin-with/