Tagged: audience

Perception vs. Reality: What’s possible with addressable TV today

There are 120 million TV homes in the U.S., according to Nielsen, and by our count, more than 65 million of those households have the technology to receive an addressable ad. The largest addressable multichannel video programming distributor delivers only 16 percent coverage against U.S. TV households. Source: https://adage.com/article/media/perception-reality-addressable-tv-today/315351/

A New ‘Digital Viewability Solution’ Arrives From Nielsen

The offering will be available across the company’s digital measurement ratings suite including Digital Ad Ratings and is expected to be incorporated thereafter across Digital Content Ratings and Digital in TV Ratings. Source: https://www.rbr.com/nielsen-freewheel-innovid-qaa/

Audience Validation in the Digital Age

Research Now SSI’s audience validation solution combines high quality global opted-in data – one of the world’s largest collections of first-party data – with a best-in-class audience validation platform which allows marketers, advertisers and publishers to measure, validate and optimise measurement and decision-making across the online advertising value chain. Source: http://www.thedrum.com/industryinsights/2018/09/10/audience-validation-the-digital-age