Study Finds Few Americans Choose AdChoices, Know It Even Exists

A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found only 33% of respondents were familiar with Digital Advertising Alliance’s AdChoices option, while only one in five said they have used the program to opt out of behaviorally targeted advertising. Source: https://www.mediapost.com/publications/article/318700/study-finds-few-americans-choose-adchoices-know-i.html