Tagged: bid

Publishers Tap AppNexus’ Prebid Video To Pump Up Programmatic Yield

Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server – Google’s DoubleClick for Publishers. The growth of Prebid Video is in line with traction AppNexus claims it’s experiencing in its video business overall. More than 100 video sellers are now using its video SSP, up from 15 publisher clients during its beta launch in March 2016, with more than 1 billion header bidding requests monthly, the company said. Source: https://adexchanger.com/ad-exchange-news/publishers-tap-appnexus-prebid-video-pump-programmatic-yield/

Demand-Side Platforms: The Supply-Side Transparency Wish List

Demand-side platforms want supply-chain transparency. We can expect demand-side platforms to aggressively verify publishers they access, cutting out all resellers that don’t work directly with publishers. Because DSPs now access the same publishers from multiple exchanges, they can compare the winning bid price to bid price ratio and approximate whether the second-price auction has been manipulated. Source: https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/27/demand-side-platforms-the-supply-side-transparency-wish-list/#166b71ca4473