Tagged: blockchain

Is blockchain bullshit? Examining its current worth to digital advertising

While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps. Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising

Is blockchain bullshit? Examining its current worth to digital advertising

While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps. Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising

IAB begins piloting efforts for blockchain tech

The IAB Tech Lab says it’s dedicated to understanding how the technology applies to advertisers and publishers’ needs, adding that it has some 150 member companies participating in its blockchain efforts. Source: http://adage.com/article/digital/iab-begins-piloting-efforts-blockchain-tech/314238/

How ‘More of the Same’ Threatens the Future of Digital Advertising

Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising industry in recent years. Source: https://martechseries.com/mts-insights/guest-authors/how-more-of-the-same-threatens-the-future-of-digital-advertising/

Is Blockchain Up To Speed For Ad Tech?

While blockchain can’t solve all of ad tech’s problems, the fundamentals of a decentralized system for verifying ad transactions are sound. Source: https://www.mediapost.com/publications/article/318874/is-blockchain-up-to-speed-for-ad-tech.html