Facebook Is Changing How Marketers Can Target Ads. What Does That Mean for Data Brokers?

Last month, Facebook announced in a brief statement that it will be shutting down Partner Categories, a feature that allows marketers to target ads on the company’s universe of platforms by using third-party data provided by data brokers. Source: https://hbr.org/2018/04/facebook-is-changing-how-marketers-can-target-ads-what-does-that-mean-for-data-brokers