Tagged: budget

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

While online remains a key marketing channel, the study – Net Advertising Survey: Strong Growth Trends Largely Intact, released Friday – found that 71% of marketers, compared with 69% in March, allocate 20% of their budgets to online. Source: https://www.mediapost.com/publications/article/324623/rbc-survey-strong-online-ad-growth-trends-largel.html

Buyers Favor Cross-Channel Marketing, Impacts TV

While many marketers are planning to increase media budgets for cross-channel advertising over the next year, there is continuing resistance – especially in boosting TV budgets. Source: https://www.mediapost.com/publications/article/321542/buyers-favor-cross-channel-marketing-impacts-tv.html