Tagged: CDP

CDPs are only scratching the surface of their potential

If what someone is looking for is modern customer data infrastructure, below are five important ways to separate real CDPs from those pretending. Source: https://martechtoday.com/cdps-are-only-scratching-the-surface-of-their-potential-227490

The Complete Guide To CDPs

CDPs contain a business’s customer data and allows that data to be accessed across departments, including ecommerce, analytics, marketing and customer experience. Source: https://adexchanger.com/ad-exchange-news/the-complete-guide-to-cdps/