Tagged: channel

How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%

To address the challenge of determining the efficacy of its TV advertising, Untuckit partnered with measurement and optimization firm TVSquared to measure its TV spots daily and optimize its campaigns regularly. Source: https://www.marketingdive.com/news/how-untuckit-fine-tuned-its-tv-advertising-and-cut-cost-per-response-by-30/529036/

The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For

In a world with thousands of options, savvy marketers are reevaluating their media buy and finding alternative lower-cost and higher-impact channels to get the right message in front of the right audience at the right time. Source: https://www.adweek.com/brand-marketing/the-secret-to-reaching-your-audience-re-evaluate-what-youre-paying-for/

JPMorgan, frustrated with YouTube safety, took control of its ads

From more than 5 million channels the brand has winnowed the list down to 3,000 YouTube channels that its ads appear on. Dissatisfied with YouTube’s slow response, the bank decided to take matters into its own hands and create an internal tool to make sure that its ads don’t end up next to unsavory content on YouTube, only going back to YouTube after testing the tool. From over 5 million channels, it says that it has winnowed the list down to 3,000 channels on YouTube that its ads appear on. Source: http://www.businessinsider.com/jpmorgan-frustrated-youtube-brand-safety-ads-2017-12?r=UK&IR=T