Who Will Own The ‘Marketing Cloud’ Of The Future?

Applied to the marketing cloud world, this means that the winners are likely to be companies that not only have smart clouds, great technology and massive data, but that also control or own direct consumer relationships and communication touchpoints: media. As the market develops and even bigger money starts moving in, I expect these companies to come under severe pressure from telecos that own content – AT&T/Time Warner, Comcast & Verizon/Oath – and FAANG, the large, data-driven and fast-growing digital marketing platforms. What do you think? Who will own the marketing cloud of the future? Source: https://www.mediapost.com/publications/article/312275/who-will-own-the-marketing-cloud-of-the-future.html