Tagged: CMO

These Are CMOs’ Most Important Media Channels

Not surprisingly given recent trends, CMOs aren’t as enthusiastic about traditional media channels, which they don’t seem to find as important or as effective as digital. Source: https://www.marketingcharts.com/featured-83739

What Benefits Do Smaller Agencies Offer Brands?

That may be leading them to turn to small or mid-size agencies: almost 4 in 10 believe that these smaller agencies offer more creativity. Source: https://www.marketingcharts.com/business-of-marketing/agency-business-83158