Tagged: consent

Google delay on ads standard for EU privacy law creates compliance mess

Most at risk are unwitting owners of ad-funded websites and apps, which Google has said have the responsibility of getting consent to serve targeted ads to European consumers. Source: https://uk.reuters.com/article/us-europe-privacy-gdpr-google/google-delay-on-ads-standard-for-eu-privacy-law-creates-compliance-mess-idUKKBN1JT0G2

Publishers and advertisers need to speak the same language when it comes to consent

This framework is helping publishers, technology vendors and marketers speak in the same language when it comes to obtaining consent after GDPR. Through the Transparency and Consent Framework, publishers will be able to continue funding themselves through relevant online advertising and brands can continue to reach their audiences. Source: http://www.thedrum.com/opinion/2018/06/01/publishers-and-advertisers-need-speak-the-same-language-when-it-comes-consent

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. Source: https://adexchanger.com/online-advertising/googles-gdpr-consent-tool-will-limit-publishers-to-12-ad-tech-vendors/

PageFair on IAB consent framework: ‘Violates GDPR’

It would have to deal with the bundled consent problem, the fact that few site visitors are going to spend time filling out consent forms and the release of consent profiles to companies not authorized by that individual. Source: https://martechtoday.com/pagefair-iab-consent-framework-violates-gdpr-212428