Tagged: content

Survey: Boom In Content Marketing Continues As Marketers Increase Spending

A third of custom-content marketers increased spending this year compared to last year, while 53% are spending about the same and only 8% are spending less, according to new research conducted late last month of more than 300 marketers. Source: https://www.forbes.com/sites/tonysilber/2018/09/24/survey-boom-in-content-marketing-continues-as-marketers-increase-spending/

Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

These two trends-a call for transparency coupled with overestimating marketing literacy-together bring up an important question: Is it time for content marketers to be up-front about the fact that our content is marketing? Source: https://www.skyword.com/contentstandard/marketing/is-it-time-for-us-to-be-transparent-about-the-marketing-in-content-marketing/

Anatomy of a Shareable Post

Creating shareable content should be one of your biggest content marketing priorities. Source: https://redstamp.com/blog/anatomy-of-a-shareable-post?ref=quuu

Pay-TV advertising is changing, but how much?

As one of the pioneers in processing and distributing actionable linear TV viewership data, it’s incredibly exciting for TiVo to see the sea change in linear TV advertising finally occurring. Source: https://www.thedrum.com/industryinsights/2018/08/28/pay-tv-advertising-changing-how-much