Tagged: control

WFA calls for a culture of data transparency

The Manifesto identifies four key areas where brands can take action by: creating strong data governance; minimising data collection; providing consumers with real control and choice over how their data is used; and taking much more active control of their own data supply chain. Source: https://www.warc.com/newsandopinion/news/wfa_calls_for_a_culture_of_data_transparency/40352