Tagged: cost

The Ad Industry Needs An ‘Amnesty Day’ To Come Clean And Move Forward

Even with these initiatives, we still need two things to happen for the industry to move forward: Marketers must accept that programmatic is not cheap, and we need an amnesty day, during which we agree that by providing full transparency going forward, we will not use it to punish the past. Source: https://adexchanger.com/data-driven-thinking/ad-industry-needs-amnesty-day-come-clean-move-forward/

The High Cost Of Low CPMs

For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, they were so blessedly cheap. Here’s another way of reading these figures: So long as it regards fraud as a cost of doing business, legitimate media budgets are unwittingly financing a worldwide criminal enterprise of bad actors to the tune of billions of dollars. The hard cost of cheap, open programmatic CPMs easily climbs a lot closer to the $5 media value you get with far more accountable premium media buys. Source: https://adexchanger.com/the-sell-sider/high-cost-low-cpms/