Tagged: CTV

Why CTV advertising should be a priority for brand marketers

Now is the time to embrace CTV. Ad recall, effective targeting, viewability and measurability should be at the top of every brand’s online marketing wish-list, and CTV advertising provides the opportunity to achieve all of these. Source: http://www.fourthsource.com/online-video/why-ctv-advertising-should-be-a-priority-for-brand-marketers-23213

Connected TV Is Reshaping Advertising

At Division-D we’ve seen astonishing growth in CTV advertising just over the past six months, with our clients spending 10 times the amount on CTV ads in the first quarter of 2018 than in the previous quarter. Source: https://www.mediapost.com/publications/article/324893/connected-tv-is-reshaping-advertising.html

Advertising is Critical But Content is Still King

We believe the future success of CTV is predicated on the fact that it will be largely ad-supported video on demand as opposed to SVOD. With consumers facing subscription fatigue and premium video content providers needing an effective way to monetize their content, advertising will be an integral part of CTV’s growth. Source: https://www.thevideoink.com/2018/05/09/the-way-forward-for-connected-tv-advertising-is-critical-but-content-is-still-king-guest/

The 5 Biggest Misconceptions About Connected TV Advertising

The only knock against connected TV is that advertising isn’t taking off as quickly as some might hope. Most DSPs don’t offer CTV as an option, so adding connected TV is an extra step or two. If you’re a regular TV advertiser and are worried that when consumers cut the cord that they’ll cut your brand off as well, then it’s time to give connected TV another look. Source: https://www.thevideoink.com/2018/01/26/5-biggest-misconceptions-connected-tv-advertising-guest/