Tagged: device

New Report: 12 Percent of Global Ad Traffic is Fraudulent

Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. Source: https://martechseries.com/sales-marketing/new-report-12-percent-global-ad-traffic-fraudulent/

5 Ways IoT is Changing Digital Marketing

IoT means having more touch points to acquire data, gathering a variety of information by tracking customers, which would enable marketing analytics to identify the types of campaigns that customers are most responsive to, and what conditions and trends impact a purchase decision of the customer. Source: https://www.martechadvisor.com/articles/machine-learning-amp-ai/5-ways-iot-is-changing-digital-marketing/

What Is Cross-Device Identification and How Can Marketers Use It?

According to Kurt Hawks, SVP of cross device and video at Conversant, accurate and persistent cross-device identification requires marketers to move beyond a reliance on cookies. Source: https://www.cmswire.com/digital-experience/what-is-cross-device-identification-xdid-and-how-can-marketers-use-it/