Tagged: direct

No, advertising spend is not moving online

When you zoom out at put all of the spend into brand advertising and direct response buckets, it turns out that the share of total advertising spend going to direct response has been increasing since 2015. Source: http://www.thedrum.com/opinion/2018/04/16/no-advertising-spend-not-moving-online-heres-why

Programmatic Is Closing The Fraud And Safety Gap On Direct Buying

The other finding that leapt out at me – other than that video offers a great way to gather attention and engagement – is that programmatic is closing the gap with direct publisher deals on fraud and brand safety. Source: https://www.mediapost.com/publications/article/316667/programmatic-is-closing-the-fraud-and-safety-gap-o.html