Tagged: email

Tried, true and new advice for digital marketing

There are some tried and true tactics to follow, but it’s equally important to understand new marketing channels and trends, so I’ve pulled out some key statistics from the Salesforce Fourth Annual State of Digital Marketing report to elaborate on. Source: https://www.bizjournals.com/bizjournals/how-to/marketing/2018/06/tried-true-and-new-advice-for-digital-marketing.html

Triggered Emails Convert in Q1

Triggered emails have long been shown to generate above-average response rates, and Q1 was no different. Source: https://www.marketingcharts.com/digital/email-online-and-mobile-83641

Multi-Step Welcome Emails Prove Popular With Email Marketers

Email automation is far and away the most popular type of automation technique used, by almost two-thirds of respondents, a finding supported by research into B2B marketers’ use of automation. Source: https://www.marketingcharts.com/digital/email-online-and-mobile-83354

Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

The results align with last year’s study – in which email and websites were again the only channels with widespread use of personalization – and with separate research from Econsultancy and RedEye, which also find personalization efforts mainly used for email, with a slight majority also personalizing websites. Source: https://www.marketingcharts.com/customer-centric/personalization-customer-centric-83262