Tagged: framework

IAB Tech Lab Unveils Transparency Framework For Assessing Data Segments

The framework would also mark the introduction of metadata into the openRTB process as a way to characterize the provenance of data used in media campaigns, said Dennis Buchheim, IAB senior VP and general manager of the IAB Tech Lab. Source: https://adexchanger.com/ad-exchange-news/iab-tech-lab-unveils-transparency-framework-for-assessing-data-segments/