Tagged: Fraud

Why Machine Learning Isn’t the Answer to Ad Fraud

Just as in other industries, a growing number of market players are touting machine learning as a miracle solution to the ad fraud epidemic, and they assert it will have a huge impact on how the industry deals with it everywhere. Source: https://www.cmswire.com/digital-marketing/why-machine-learning-isnt-the-answer-to-ad-fraud-yet/

3 Ways to Protect Your Company Against Pervasive Ad Fraud

As ad fraud continues to shatter thousands of online businesses, now is the time to be vigilant with your traffic sources, get to know and trust your advertisers before working with them, and use AI as a weapon to fight against ad fraud. Source: https://www.entrepreneur.com/article/318316