Tagged: GDPR

New Data Collection Tools Spring From Impending GDPR

Data alliances, which find complementary data controllers working together to monetize data sets, are another way companies can continue to collect data under GDPR without using a third-party provider. Source: https://www.mediapost.com/publications/article/318916/new-data-collection-tools-spring-from-impending-gd.html?utm_source=newsletter

WFA to brands: Go beyond GDPR for online data transparency

These measures go beyond what’s required by GDPR in key areas such as supply chain management and data governance but are more fundamentally aimed at creating a new mind-set that puts people rather than data first. Source: https://martechtoday.com/wfa-to-brands-go-beyond-gdpr-for-online-data-transparency-214251

Down The Track And Down To Earth With GDPR

Granted, many firms are unprepared for GDPR. And Business Insider warns that the GDPR and ePrivacy law will make the web unsurfable – a benefit to tech behemoths like Apple, Google, Facebook and Amazon, it says. Source: https://www.mediapost.com/publications/article/314455/down-the-track-and-down-to-earth-with-gdpr.html

WFA Advertiser Survey Signals Major Focus On GDPR

Seventy-six percent of respondents said reviewing programmatic practices for GDPR compliance is a major priority for this year. Source: https://adexchanger.com/online-advertising/wfa-advertiser-survey-signals-major-focus-gdpr/