IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience

The recommendations are available for public comment through May 3, 2018, after which the IAB Tech Lab OTT Technical Working Group will evaluate and incorporate the feedback received and release a final version. Source: https://martechtoday.com/iab-tech-lab-releases-ifa-guidelines-for-ott-platforms-to-improve-consumer-experience-213401