Tagged: impact

Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

The E.U.’s General Data Protection Regulation hasn’t derailed programmatic online advertising as some had feared, but 32 percent of European publishers surveyed by at the Digiday Publishing Summit in Barcelona this October said that it’s had a negative impact on their programmatic revenues. Source: https://digiday.com/media/digiday-research-gdpr-programmatic-revenues/?utm_medium=email

How to Measure the Impact of Brand Advertising

Brand advertising measurement can focus on how ads impact the business, how they impact consumers, or a combination of both. Source: https://which-50.com/how-to-measure-the-impact-of-brand-advertising/