Tagged: impressions

Data-driven advertising sees impressive growth

Advanced creative in video advertising continues to outperform standard pre-roll across the board: custom interactive gained a 237% lift in engagement year-over-year. Source: https://www.rapidtvnews.com/2018060852422/data-driven-advertising-sees-impressive-growth.html

Cable TV Sees Rise In VOD Ad Usage

Canoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ads that can be swapped in and out of VOD content, rose 25% in the first quarter of this year, to 6.1 billion ad impressions. Source: https://www.mediapost.com/publications/article/319260/cable-tv-sees-rise-in-vod-ad-usage.html

The Winners And Losers In The Impression ‘Rightsizing’ Event

We are already seeing the first losers in toolbars, mobile apps and retargeting platforms being impacted by Ads.txt and GDPR. This represents the first 10% of impressions to disappear. Source: https://adexchanger.com/data-driven-thinking/winners-losers-impression-rightsizing-event/