Tagged: inventory

Why Ads.txt Adoption Is So Important For In-App Ads

Swift adoption of this new specification will be absolutely essential for app publishers. Source: https://www.mediapost.com/publications/article/325266/why-adstxt-adoption-is-so-important-for-in-app-ad.html

The Best Defense is a Good Offense

Providing transparency to advertisers shows good faith and garners trust that the publisher has nothing to hide. Source: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Fighting-Ad-Fraud-%E2%80%93-The-Best-Defense-is-a-Good-Offense-126222.htm

Taking Control Of Your Publisher Reputation

Every publisher needs to make reputation health part of their DNA. Publishers should come up with the right set of metrics to track changes in demand that may result from their externally scored reputation. Source: https://adexchanger.com/the-sell-sider/taking-control-of-your-publisher-reputation/

5 reasons CMOs should get behind ads.txt

In domain spoofing, a media seller misrepresents inventory it’s selling in an exchange as legitimate. Txt compliant inventory, or devalue inventory that isn’t compliant. The standard could easily be updated to describe the type of inventory an authorized seller is permitted to sell. Source: https://www.clickz.com/five-reasons-cmos-ads-txt/114063/