5 Ways IoT is Changing Digital Marketing

IoT means having more touch points to acquire data, gathering a variety of information by tracking customers, which would enable marketing analytics to identify the types of campaigns that customers are most responsive to, and what conditions and trends impact a purchase decision of the customer. Source: https://www.martechadvisor.com/articles/machine-learning-amp-ai/5-ways-iot-is-changing-digital-marketing/