Tagged: local

TV Stations’ Consortium Launches Programmatic TV Ad Effort

Backed by a consortium of major TV station groups, PremiumMedia360’s automated TV advertising platform is now available to 320 TV stations. Source: https://www.mediapost.com/publications/article/325656/tv-stations-consortium-launches-programmatic-tv-a.html

An Automated SSP Ecosystem: The Future of Local TV Advertising

It is the broadcasters who hold the key to the future of TV. Broadcasters, who are taking appropriate measures to change their businesses to align with the needs of marketers and advertisers of today and of the future, will likely find themselves ahead of competitors, as they help pave the way forward for the future of local TV advertising. Source: https://martechseries.com/mts-insights/guest-authors/an-automated-supply-side-platform-ecosystem-the-future-of-local-tv-advertising/