Tagged: marketer

How Marketers Can Recognize the Signs of Ad Fatigue

So how can marketers recognize ad fatigue? The major digital ad platforms are taking different measurement approaches to help marketers recognize fatigue earlier in a campaign. Source: https://www.cmswire.com/digital-marketing/how-marketers-can-recognize-the-signs-of-ad-fatigue/

Why marketers should demand standardized addressable reporting

From an addressable advertising standpoint, standardized reporting helps marketers understand what CPM they should pay to maximize ROI, which networks perform best and at what point the campaign frequency reaches diminishing return. Source: http://adage.com/article/cadent/marketers-demand-standardized-addressable-reporting/314758/

These are the 5 forces that are rapidly killing advertising agencies

This has weakened the role of agencies as well as the agency-of-record relationship, as brands begin to rely on other partners for services typically provided by agencies in the past in a bid toward greater efficiency. Source: https://www.businessinsider.com/these-are-the-5-forces-that-are-rapidly-killing-advertising-agencies-2018-8

What Is Cross-Device Identification and How Can Marketers Use It?

According to Kurt Hawks, SVP of cross device and video at Conversant, accurate and persistent cross-device identification requires marketers to move beyond a reliance on cookies. Source: https://www.cmswire.com/digital-experience/what-is-cross-device-identification-xdid-and-how-can-marketers-use-it/