Tagged: Marketers

Government Oversight Won’t Make Marketing More Accountable

A few marketing leaders, like Marc Pritchard and Lou Paskalis have taken control of their digital marketing supply chains and pushed the marketing industry overall to become more accountable, transparent, and effective. Source: https://www.forbes.com/sites/forbesinsights/2018/10/15/government-oversight-wont-make-marketing-more-accountable/

Just How Accountable Is Advertising?

One interesting session toward the end of the day featured moderator Suzanne Vranica, the advertising editor at The Wall Street Journal, grilling a panel about accountable advertising. Source: https://www.mediapost.com/publications/article/325889/just-how-accountable-is-advertising.html

Survey: Boom In Content Marketing Continues As Marketers Increase Spending

A third of custom-content marketers increased spending this year compared to last year, while 53% are spending about the same and only 8% are spending less, according to new research conducted late last month of more than 300 marketers. Source: https://www.forbes.com/sites/tonysilber/2018/09/24/survey-boom-in-content-marketing-continues-as-marketers-increase-spending/

How Identity Resolution Helps with Ad Targeting and Measurement

What’s possible today, thanks to the advent of digital and advanced television advertising, is lightyears more advanced and precise, including measurement based on things CEOs care about, like whether a TV or digital ad resulted in driving a person into a store and purchasing the advertised product. Source: https://www.martechadvisor.com/articles/ads/the-high-cost-of-waiting-for-perfection/