Tagged: Marketplace

Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines

Those are the top lines of eMarketer’s revised U.S. programmatic display advertising estimates and forecast, which shows that so-called open RTB – or auction-based real-time bidding – now comprises less than a quarter of the total programmatic display advertising marketplace. Source: https://www.mediapost.com/publications/article/317296/dear-humans-825-of-display-ad-buys-are-now-done.html?utm_source=newsletter

Advertising Marketplace TRUSTX Raises $2.2M

Programmatic advertising marketplace TRUSTX, whose membership includes 35 premium publishers, has raised $2.2 million in growth capital from Meredith, ESPN, CBSi, Fox News and NBCUniversal. Source: https://www.mediapost.com/publications/article/317044/advertising-marketplace-trustx-raises-22m.html

Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises |

The addition of Pandora Audio Marketplace will allow advertisers access to the internet radio platform’s inventory and audience reach of roughly 73 million monthly listeners within an ad environment entirely managed by Pandora. Source: http://www.geomarketing.com/pandora-launches-audio-ad-marketplace-as-voice-and-brand-safety-demand-rises