Tagged: Measurement

Roku Signs 11 Partners to OTT Audience Measurement Program

Advertisers continue to shift dollars from linear TV to OTT. By offering a broad set of measurement solutions, Roku and its measurement partners are helping brands achieve more campaign success and quantify their return on investment in OTT. Roku helps marketers track results on both OTT and linear TV across a variety of points during a With the Measurement Partner Program, Roku is further expanding its measurement capabilities across its platform. Source: https://www.lightreading.com/video/advertising-services/roku-signs-11-partners-to-ott-audience-measurement-program-/d/d-id/746706?_mc=RSS_LR_EDT

Sling Shot: A Big Boost For Broadcast TV Measurement

The new agreement expands on DISH’s ability to use Nielsen currency measurement for its advertisers, adding Digital Ad Ratings for measurement of campaigns on Sling TV. At the same time, DISH Media Sales will now provide marketers with the ability to tailor their advertising using Nielsen Buyer Insights and Nielsen Catalina Solutions across DISH TV and Sling TV to deliver ad viewership based on consumer purchasing behavior. Source: https://www.rbr.com/sling-shot-a-big-boost-for-broadcast-tv-measurement/

Sling Shot: A Big Boost For Broadcast TV Measurement

The new agreement expands on DISH’s ability to use Nielsen currency measurement for its advertisers, adding Digital Ad Ratings for measurement of campaigns on Sling TV. At the same time, DISH Media Sales will now provide marketers with the ability to tailor their advertising using Nielsen Buyer Insights and Nielsen Catalina Solutions across DISH TV and Sling TV to deliver ad viewership based on consumer purchasing behavior. Source: https://www.rbr.com/sling-shot-a-big-boost-for-broadcast-tv-measurement/