Tagged: media

ARF Acquires CIMM, Envisions The ‘Skunkworks’ Of Ad Research

CIMM CEO and Managing Director Jane Clarke, who will maintain that role inside the ARF, said one of the advantages of the merger is that CIMM will shift from an LLC, which required members to be owners, to a non-profit, will enable it to broaden its membership to organizations that weren’t in a position to invest in an LLC.She also noted that by consolidating back-office and overhead functions within the ARF, CIMM will be able to focus more of its resources into developing products and services that facilitate better research and measurement. Source: https://www.mediapost.com/publications/article/326669/arf-acquires-cimm-envisions-the-skunkworks-of-a.html

Government Oversight Won’t Make Marketing More Accountable

A few marketing leaders, like Marc Pritchard and Lou Paskalis have taken control of their digital marketing supply chains and pushed the marketing industry overall to become more accountable, transparent, and effective. Source: https://www.forbes.com/sites/forbesinsights/2018/10/15/government-oversight-wont-make-marketing-more-accountable/

Media-buying probe is a cloud over the industry

In a statement to Ad Age, Havas Media Group U.S. said it couldn’t comment on an ongoing investigation within the industry. Source: https://adage.com/article/agency-news/media-buying-probe-a-cloud-hang-industry/315103/

Amazon is building its own ad tech for OTT

Amazon has historically built its own ad tech, first to serve its own ad business before eventually licensing it to partners. Source: https://www.businessinsider.com/amazon-is-building-its-own-ad-tech-for-ott-2018-9