Tagged: OTT

Roku Signs 11 Partners to OTT Audience Measurement Program

Advertisers continue to shift dollars from linear TV to OTT. By offering a broad set of measurement solutions, Roku and its measurement partners are helping brands achieve more campaign success and quantify their return on investment in OTT. Roku helps marketers track results on both OTT and linear TV across a variety of points during a With the Measurement Partner Program, Roku is further expanding its measurement capabilities across its platform. Source: https://www.lightreading.com/video/advertising-services/roku-signs-11-partners-to-ott-audience-measurement-program-/d/d-id/746706?_mc=RSS_LR_EDT

How Data Will Come Into Play in OTT Advertising

Today, we’re able to solve the industry-wide challenges of scale and addressability in OTT advertising with technology that can bridge the gap between OTT data collection and audience segmentation. Source: https://www.adweek.com/tv-video/how-data-will-come-into-play-in-ott-advertising/

Addressable TV Ad Universe Now Reaches Majority Of TV Homes

That said, addressable TV ad spending still is relatively modest compared total TV ad expenditures, but it’s growing fast. Source: https://www.mediapost.com/publications/article/318872/addressable-tv-ad-universe-now-reaches-majority-of.html